Victoria Beckham has trademarked the names of her three children - Brooklyn, Romeo and Harper - a move that has drawn criticism from the Guardian columnist Zoe Williams. Williams argues that the brand‑building tactic is excessive, pointing out that the names were already in use by others, including her own daughter and her dog. Beckham, who has turned her name into a global fashion empire, reportedly wanted to protect her brand after the children’s names became part of the public domain. The column presents the action as a curious footnote in celebrity culture, mixing humor with a mild rebuke of over‑branding.
Original article can be found here.