TEZAUR launches "Spulberă Tot" campaign offering record gold pawn prices in Romania amid new fiscal measures. From 1 January, higher local taxes on homes, land and vehicles, adjusted income tax and tighter spending rules aim to balance the state budget. As interest rates stay high, people seek safe assets; gold remains popular. TEZAUR gives best market prices for 14K, 18K, 22K gold: 380 lei/gram, 480 lei/gram, 580 lei/gram. Director of Marketing Raluca Moroianu says gold is a reliable reserve and the company wants to provide quick, transparent liquidity when other options are limited. The campaign targets customers in Bucharest and nationwide through over 50 branches and a digital platform. TEZAUR aims to strengthen its position in the pawn market and support responsible investment in 2026.

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