In Romania, a 2025 study published in Neurology revealed a rise in memory and cognitive difficulties, especially among adults under 40, from 5.1 % to 9.7 % over a decade. The trend has prompted modern pharmacy chains to expand beyond dispensing prescription drugs to offer counseling and guidance on cognitive‑support supplements. Catena, a large Romanian pharmacy network, promotes continuous professional development for pharmacists so they can advise safely on products such as Benesio MemoryVit, a dietary supplement that combines ingredients aimed at supporting memory, attention and overall brain health for adolescents, adults and seniors. The article stresses the importance of maintaining cognitive function in a fast‑paced society and highlights pharmacies as key partners in providing reliable information and tailored product recommendations.

Original article can be found here.