Mac’s new ambassador signals dopamine beauty trend The Guardian reports that Mac Cosmetics has appointed glam pop star Chappell Roan as its new global ambassador, marking a shift away from post‑COVID beige toward experimental, playful makeup. Roan’s look-glittering face jewels, chunky mascara and bright eye palettes-embodies what the author calls “dopamine beauty.” The brand’s new Connect in Colour eye palette and Eye Kohl are highlighted as examples, while French brand Violette FR’s Lune liners and US artist Danessa Myricks’ Lightwork VII palette are noted. Influencer Emily Wood, known for bright 1970s‑style eyeshadow, also showcases the trend. The piece celebrates the return of bold textures, contrasting the “glassy” smoothness that dominated the last decade. Prices range from £20 to £142.50. The article suggests the trend could reshape the beauty market by encouraging more creative, high‑impact looks.

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