Amazon spent roughly 75 million dollars on a low‑profit documentary about Melania Trump. The film, titled "Melania", was shot in 20 days before Donald Trump’s second term and has a production budget of $40 million and a $35 million marketing spend. Amazon is expected to earn less than $10 million at the box office, implying a large loss. Analysts say the move is aimed at bolstering ties with former president Trump amid a delicate political climate, rather than profit. The film was promoted with NFL game ads, a Las Vegas arena, and will stream on Prime Video with a three‑part mini‑series. The director is Brett Ratner, hired by the Trump family. The project may also revive Ratner’s career and give Amazon a political lever.
Original article can be found here.