AI‑generated artist Lolita Cercel has taken the Romanian music scene by storm, amassing millions of views on TikTok and streaming platforms within weeks. The virtual singer, created by a young developer known as Tom, has been flagged as a verified artist on major services. While the phenomenon has propelled new fans and imitators, it has also ignited a backlash from independent musicians who argue that AI‑generated music undermines artistic integrity and hampers the visibility of genuine creators. Vocalist Paulina has voiced concerns that the rapid rise of AI tracks leaves traditional artists at a disadvantage, calling the trend an ethically questionable shortcut. The controversy reflects broader debates about the role of artificial intelligence in creative industries.

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